Street fashion style is a fashion that has evolved from the streets and not from runway shows or designers. It really has its grassroots in the youth culture of the recent decades

Street fashion, generally associate with youth culture and most often seen in major urban centers. Street fashion, unlike other fashion, does not cover just one style of dressing, but it encompasses a whole range of styles.

Nowadays, hoodies and harness bags being sent down fashion-week runways by the best street wear brands, competing for attention with luxury labels recognized for their razor-sharp tailoring and trench coats.


Street wear is generally accepting to born out of the New York City hip hop culture of the late 1970’s and early 1980’s, with elements of Los Angeles surf culture.

Contemporary street wear is usually influencing by the generic sporty twists and sleek athletic lines. In earlier stages sportsman fashion, femininity was usually express with the lines becoming cleaner, and silhouettes.

In essence, street wear involved the production, promotion, sale and resale of casual fashion, principally of footwear, such as sneakers, but also T- shirts and other items – in ways that bypass traditional retail channels.

The communities are originally led street wear largely male dominating. And as such the style was originally adopt and driven by men, depicting traditionally masculine looks.

In the beginning, street wear was simple and an antidote to the elaborate, complicated styles that were in fashion at the time. The formula was straightforward: people were T-shirts and hoodies because that’s what they liked. This uniform is bind to both comfort and self-expression.

Street wear derives its staying power from merging the original codes of luxury fashion with something new. Each street wear brand’s value derived from a range of sources. And includes product quality and design, celebrity followers, musicians and artists.

Most fashion brands, luxury and mass market alike, are shifting their strategies to incorporate street wear.

Transparency allowed street wear to operate on a pure equation of supply and demand. If mastered successfully, a brand will leverage drops to keep supply of a new product strictly below demand.

In turn, the product will experience high-sell through; appear on the resell market; and feed more demand. The undeniable cool and practically drives street wear becomes highly marketable across a range of price points and it sells.

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